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+63 (917) 503-4874Anyone with a good slice of creativity can fire up Photoshop and whip out a good looking banner in a jiff – but not anyone can whip out a banner that’s a click magnet that still – looks good.
Not anyone until now.
I know I’ve been out for awhile, and the reason I keep telling you guys is that I manage a lot of stuff lately, especially right now because I was so blessed that I was able to get my own office with a full time programmer – which is pretty cool to say the least. Someone calling you “sir” just ups the ante.
So to get back to the game, I’ve compiled a couple of insider secrets that happen to work and get good results when I make banners for the advertisers on this blog.
And these insider secrets, doesn’t need you to be a graphics expert or a high paid copywriter, these secrets are the kinds that you can do by yourself.
1. Know Who Are The People You Are Talking To
The ad above is the one I give out to Ultimate Blogging Theme affiliates – and they work great. If you look at the first line of the banner, it calls all the bloggers. The Ultimate Blogging Theme is a product for bloggers so most likely, my affiliates place this banner on sites where most people have blogs.
Having the line “hey bloggers” get people’s attention because they can relate.
2. Short And Sweet, To The Point
People on the internet have less time compared offline.
The thing is, there’s a big “x” button on the upper right hand corner of the screen. There’s also a nifty back button on the browser – and there are tons of websites to visit. A lot of choices, so why would they stay on your site?
Like they say, the first 3 seconds is your chance to impress, to make them stay or to tell them your message.
3. Curiosity, Curiosity, Curiosity
This ad has been on my blog for quite some time. With a little dash of attitude, POOF! Click magnet!
Curiosity is one of the most effective techniques to get people to click, it’s human nature – we want to know more, we don’t need to, but we “want” to.
It’s powerful, especially when you add this ingredient…
4. Benefit, Benefit, Benefit
I’m letting you in in a little secret… that green little ad you see above, is by far, the most effective ad on my blog.
Simple, straight forward – benefit.
All the stuff we do, we do it because we benefit from them.
Let’s have a little question and answer here, for example, the people who go to the gym.
- Why do you go to the gym? – to lose weight
- Why do you want to lose weight? – to look good
- Why do you want to look good? – to impress others, to feel good
Everything we do, there’s a benefit – that’s what keeps us going.
5. Easy To Read
The most often question people ask about ad typography…
“What font should I use?”
Some people say, Arial, some say Times New Roman, Georgia, Tahoma, Verdana, the list goes on – the results varied.
But what most people forgot to test is – the font the blog is using. In other words, blending the ad to the blog.
Now what happens here is that your ad gets read more often because the typography is the same as the blog and people think it’s not an ad.
Also, one thing – don’t let readability suffer for design.
6. Salestickies (Handwritten text)
In the contrary, you can standout. Handwritten texts just grab attention like a man sleeping in a rock concert.
What can I say it’s unique. Have a look at this…
If you want to download some Salestickies, you can check out my Direct Response Templates, it’s one of the bonuses.
7. Namedropping
This simple edit will only take you a minute to implement on your ads but you’ll get something big in return.
For example, you can turn…
“How to rank high in the search engines”
To…
“How to rank high on Google”
“Make money with videos”
To
“Make money with Youtube”
Test, Test, Test!
The good thing about online advertising is you can implement changes quickly. In a matter of minutes, you can change the banner ad that shows up on your website. In a matter of seconds, you can change the copy of your AdWords ad.
The internet is testing paradise.
You should use this to your advantage because not all these tips work on all places.
Like my favorite speaker/author Tom Peters always say…
“Test fast, fail fast, adjust fast.”
the analysis is Excellent, but the design is not so good.
I know that “WOW” ad in the bottom right makes me want to click it, but i know better :D!!!
-Mike
I love the idea of of the handwriting on the sales page! It makes your sales page really stand out!
@money money money – What’s the use of good design if it doesn’t convert? Don’t let design get in the way of conversion :-)
test and test and test it is the best way! great posting bro
Hey Carl,
Great post. Very informative. I like how you wrote it and I must say that having a creative banner on ones site is very important.
Tal
well i would definitely love it if i have the talent but i don’t have so i have to outsource.. but anyway testing is really so important… And everyone has stressed it already!
“What’s the use of good design if it doesn’t convert? Don’t let design get in the way of conversion”
LMAO! Carl that was well said!
These are excellent blogging tips. May I try these tips on my blog.
Great advice! I think most people scared to make their own banners but it’s all about trial and error. You have to be willing to make mistakes in order to make any kind of progress.
Before, you have also mentioned color scheme on banners and how some colors get more attention and clicks. I would have liked to get your opinion about this again on this post because I think you have some great insight about this topic.
@Melvin – Haha, aye :-)
@raymund – You are most certainly welcome.
@Hexum – Ah, I think you saw that from the UBT video right?
Great Tips! Keep up the good work!
Wow it’s not like analysis from a kid, but in fact you are genius kid blogger. Nice tips.
you are brilliant! i guess many have spoken about the trick but you give the most impression to it.
You young techies ought really to thank God that you were born at this particular time! Speaking of making money at such an early age (for some, more money than your parents can ever dream of getting as income!) because of the online work that you do, and ENJOY doing!
Great, sensible tips on ad banner-making, Carl! I haven’t read all your posts but I know this OLDie will learn a lot from you, Kidblogger!
Take Care. God bless. Stay humble!
@Hexum
I never made my own banner. All of the icons and banners that are on my website are from affiliate companies that I am promoting. i like the idea of MAKING money and not spending my time doing this kind of things.
Although it may do me good in the long run to know how to make my own banners.
Tal
Carl, can’t believe you’re 20 years old and have these fantastic ideas..can we see your i.d. please? :)
Great post and thanks for sharing. I fancy your site as I’m newbie here.
@Cathy – He’s not 20 years old, that’s a different person and he’s stinky rich (I think)
Testing is actually the most important thing you can do.
And this is to cathy up there:
P.S Carl is not 20 years old, he is 15!!!!!!!!!!!
This article has been by far the most brief and most fun to read for me. I guess you have just applied your ways to get people’s interest by this post from the title to the article itself.
I can’t agree more that eyeball sucking ads are indeed the key to hype up your would – be clients’ interests. Although I do agree with Carl that designing should not get in the way with conversion.
Personally, I like the part wherein you arouse the audience’ curiousity since sometimes they just an’t resist it.
oh my!…what a great post carl!,…and i can’t believe that youre just only 15….and youre already on the top…how i wish i could….lol……
Keep it up!